Specialized Mode Bike Helmet
Campaign group: Melissa Krawczyk, Chris Schmidt, Jackson Bunte
We want to bring awareness to commuters that the sleek Specialized Mode bike helmet provides them with advanced protection features needed for their daily commute. We chose commuters who bike to work as they are often looking for an accessory that doesn’t clash with professional business attire.
Print Ad
This magazine ad will grasp the consumer’s attention that the Mode bike helmet is the accessory they need to matching business casual while staying protected on the road. This outlet gives a more in-depth view of what a Mode bike helmet has to offer to its consumers and where to purchase one of their own. Consumers will be able to learn more in detail how this bike helmet is a better fit for them compared to other bicycle helmets in the market.
Using Instagram will be a good way to target consumers as they can easily see that the Mode bike helmet is the finishing touch to their daily business fit. The buy now feature will guide users to the Specialized Mode website so purchasing the product is easily accessible.
Transit
This transit ad shows that this is the bike helmet to match your loafers, but also can be extended to any piece such as polos, ties, cardigans, etc. Viewers will be able to find more about Specialized through their social medias or online store.
Billboard
Positioning this ad in a billboard will allow commuters traveling through the city to know that the Mode bike helmet won’t ever mess up any work attire. This will grasp an audience to learn more about the Specialized brand online and learn about the specific features of the Mode bike helmet.