Prismacolor Premier Colored Pencils

We want to bring awareness to young adults that the high quality Prismacolor Premier colored pencils make adult coloring for mental health easier due to their wide range of colors that will brighten their mood. We positioned these colored pencils as the product that brings you to a state of relaxation by coloring your own chakra.

Campaign group: Melissa Krawczyk, Jackson Bunte, Chris Schmidt

Print Ad

This magazine ad will guide readers to start their relaxing journey by using Prismacolor Premier colored pencils. It will allow them to learn more about how coloring with these pencils benefits their overall well-being and where to purchase a pack for themselves.

This Instagram video walks users through the types of colors they can use for each chakra specifically from the Prismacolor pack. They can easily use the buy now feature that brings them to the Prismacolor website where they can purchase their own pack of colored pencils.

This transit allows people passing by to be able to read more about each chakra and learn their way to releasing stress with Prismacolor pencils. Placing this ad in a transit will allow the audience to continue to learn more as they read from poster to poster so they become interested in buying a pack of Prismacolor for themselves to balance their own chakras. This will show the audience that these colors included in this pack will bring them to a peaceful state of mind.

This billboard displays the seven types of chakras with colors used from the Prismacolor Premier pack. Positioning this ad on a billboard specifically gives a larger view of each chakra and what types of colors Prismacolor offers so you reach a relaxing state.